TreviPay
Partner: The Fletcher Group
Deliverables: eBooks and Social Media Posts
eBooks
The Fletcher Group needed a freelancer that could quickly design an ebook that matched TreviPay’s brand aesthetic and looked consistent with their client’s other marketing pieces. The Fletcher Group provided a word document and some other marketing materials for visual reference. I designed the layouts, pacing, infographics, and picked and edited stock photos.
This ebook I designed for TreviPay was also going to be printed, but luckily for my clients, I have extensive experience creating printed publications. The vivid blues TreviPay is known for would have been muted if they simply tried to print the digital version, so I suggested we create two versions, one for print, and one for digital. The print version included Pantone swatches, and I provided the client with working InDesign files, so they could print the booklet with the accurate brand colors.
The Fletcher Group also needed a designer to create multiple social media graphics for carousels and paid promotional posts on LinkedIn and Instagram, so they worked with me. They provided the copy and I designed everything else.